HomeCricketViacom18 Bags Indian Cricket Home Matches Digital And TV Media Rights For...

Viacom18 Bags Indian Cricket Home Matches Digital And TV Media Rights For 5 Years

Viacom18 has emerged as the successful bidder for the TV and digital rights of the Indian cricket team’s home matches for the next five years. The deal, which includes a staggering 88 home and regional games, solidifies Viacom18’s position as a significant participant in the Indian cricket industry.

The magnitude of this endeavor is highlighted by the huge investment, which comes to an astonishing Rs 8,200 crore. Viacom18 won the battle against major competitors like Disney Star and Sony Sports in the BCCI’s media rights race.

The absence of companies like Amazon and Fancode from the bidding process further emphasizes the intense competition that Viacom18 faced to secure these rights. Disney Star, the previous media rights holder, holds the distinction of having helmed the responsibility with a contract amount of Rs 6,138 crore.

Viacom18 Bags Indian Cricket Home Matches Digital And TV Media Rights For 5 Years

With this victory, Viacom18 stands poised to revolutionize cricket broadcasting. The scope of their influence spans a broad spectrum, including Team India’s home series TV rights, Team India’s home series Digital rights, IPL Digital rights, Indian domestic TV rights, and Indian Domestic Digital rights. This extensive portfolio enables Viacom18 to profoundly impact cricket enthusiasts, ensuring the game is accessible and immersive across various platforms. Sports 18 will broadcast the cricket action on television, and Jio Cinema App users may enjoy the thrill online.

Also Read, India Asia Cup 2023: Squad, Schedule, Fixtures, Predicted Playing XI, And Players To Watch Out For

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