HomeCricketDream11 Replaces BYJU's As Indian Cricket Team's Sponsor: Report

Dream11 Replaces BYJU’s As Indian Cricket Team’s Sponsor: Report

Dream11 is set to take over as the principal jersey sponsor for the Indian cricket team. According to reports, Dream11 has secured sponsorship rights from the Board of Control for Cricket in India (BCCI) for a whopping amount of Rs 358 crore. This move comes after the previous sponsor, Byju, withdrew from the contract earlier this year.

News 18 has revealed that Dream11 is expected to fill the role of the jersey sponsor for the Indian cricket team for the next four years. Byju’s, which held the sponsorship contract until November, decided to part ways with the BCCI in March, paving the way for a new sponsor.

Dream11 Replaces BYJU's As Indian Cricket Team's Sponsor: Report

During the recent Test Championship final, the Indian cricket team took to the field without any jersey sponsors. However, Adidas emerged as the kit sponsor, representing MPL Games. The BCCI previously received Rs 5.5 crore per match during the bilateral series and Rs 1.7 crore per ICC tournament as per the agreement with Byju. Although reports indicate that the deal with Dream11 is for a lesser amount, the exact figures have yet to be disclosed.

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Dream11, known for its fantasy sports platform, has made significant strides in the Indian sports market and has previously been associated with various cricket leagues and teams. With this new partnership, Dream11 will have the opportunity to showcase its brand alongside the iconic blue jersey of the Indian cricket team.

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